Wednesday, January 25, 2023

let’s take a look at some scarcity examples to illustrate how.

Another effective scarcity marketing tactic is the “few items left” tactic. Building on the previously mentioned research, Jack Brehm developed the psychological reactance theory to explain the human response to diminishing personal control. “The theory holds that a threat to or loss of freedom motivates the individual to restore that freedom.” — Jack Brehm

When opportunities become less available we lose the freedom of choice. And when our choices are limited or threatened, our need to keep that freedom makes us want the item even more than before. What to do?

Email prospects to let them know that some of your most popular items are selling out fast to increase the likelihood of them buying.

The Limited-Introductory-Price Tactic

When you use discounts to increase sales, you need to find the right balance. You don’t want to offer them too often as they will only decrease the perceived quality of your product. One way of using discounting profitably with scarcity is launching a new product. Whether it’s a beta-program you need testers for or a new sweat-repelling invention in sports apparel, you need to give people an incentive to try it out. You don’t have any product reviews or feedback to rely on for proven effectiveness of the product. So, it’s a good idea to offer an early bird discount to get new prospects to try your product.

The Limited-Bonuses Tactic

In customer service, people always talk about giving your customers “that little extra.” Combining this with scarcity can have a great impact on your sales. Offer your prospects a freebie if they buy more than one item, or if they buy specific products. Offering a free product isn’t always the best tactic if you sell luxury items with a high price range. Then we’re back to the perceived quality of your product diminishing because you’re giving it away for free. Another option is to offer a free resource or service related to your product. If you sell high-end electronics, you could email a promotion for expensive televisions. Then, you can include a bonus such as a free installation, or 3-months free Netflix if they buy now. If you sell expensive sports equipment you could offer a free training guide. The opportunities are endless as long as you remember to include scarcity and a reason to buy now.

The Order-Before-XX-Today Tactic

Consumers today aren’t only demanding—they’re also becoming more impatient. According to one recent study, 38 percent of people said technology had made them less patient than they were five years ago. This puts more pressure on businesses to keep up with deliveries and shipping time. Thus, things such as “next-day-delivery” are in high demand among consumers. So, if you have the possibility of offering “next-day-delivery” you already have an advantage over the competition. And by including scarcity, you’ll be able to sell even faster.

The Limited-Products Tactic

Crystal Pepsi.

Heinz purple colored ketchup.

Cinn*A*Burst Gum.

These are all items that, in hindsight, weren’t noteworthy. But now? They are highly sought after because they’re no longer available. Once again, when we’re presented with the prospect of losing our freedom of choice, we do what we can to avoid that loss. In other words, if you have a product that you only produce in limited quantities, use that scarcity to sell more. It’s not that people are afraid they won’t get the product. They’re also afraid they won’t have the choice to buy the product.

There are two ways to use the “limited products” tactic.

The first is notifying prospects that a popular item is back in stock, but will be sell-out soon. The other option is to promote your products in advance and encourage potential customers to pre-order if they want one. It’s important that you include the number of products you’re producing to emphasize the limited availability.

The Device-Limited-Sale Tactic

With 37% shoppers (age 18-24) doing most of their shopping on mobile devices, a device-specific sale can give your sales a bump in the right direction. Send out an email to your list and tell them that you have a limited offer for them if they buy on mobile or through your app. Because the discount is only available via mobile, it feels more exclusive than a regular one. If you include a time limitation to your offer or another incentive to get people to buy now it can drive even more sales and engagement.

Go Beyond The Discount

Everyone’s doing time-limited sales nowadays. So, if you want to stand out from the competition, you need to take your scarcity marketing to a new level. If you believe in your product there’s no reason to host time-limited sales every other week to get people to buy. Instead, use some of the above strategies and focus on the exclusivity of your product. Get people to buy now instead of later (read: never) and watch your sales soar.

Scarcity doesn’t need to be a reality. People simply need to think that something is scarce in order to be compelled to act. The recent fuel crisis proves this beyond doubt.

If you’d like a business profits review click the button. BTW I only do 2 or 3 of these a month so don’t hang around!

“The same principle works in marketing.”

In most cases, scarcity is used in connection with a discount that’s only available for a limited amount of time, and the focus is on the discount and not the urgency of the offer. The problem, though, is many people think the discount is the trigger. It’s not. It’s the urgency of the discount. Thus, they discount their new products—despite claiming they’re the best on the market. If your product is that good, then why would you need to discount it?

I’m always arguing not to do, what everybody else is doing, and I’m not going to stop now. The truth is, there are other ways to use scarcity without having to lower the price of your product.

For instance, limited product availability works well without discounting (if not better).

We tend to associate limited availability with exclusivity. If things are difficult to get, we know it’s because they’re better than the things we already have. As such, prospects use an item’s availability to decide on the desirability of the product.

People don’t think about the fact that it’s a psychological reaction that’s causing us to want something. We know we want it. And because we need to make sense of this feeling, we assign the item positive qualities to justify our desire.

In his book, Influence: The Psychology of Persuasion, Robert Cialdini argues that the idea of potential loss plays a role in how we make decisions. How often have you been more motivated by the prospect of losing something than gaining something of equal value?

Take Black Friday as an example:-

People wake up at silly o’clock. They wait in line for hours in the freezing cold. Why? So they can get their hands on the new LEGO Star Wars set that’s on sale for $49.99 before it’s sold out. (I actually have no idea what Star Wars LEGOs cost so don’t take me up on this). We know this phenomenon as the fear of missing out (FOMO).

68% of millennial consumers say they would buy something after experiencing FOMO, most often within 24 hours.

No one wants to feel left out, especially if a good deal is up for grabs. But there’s more to scarcity and FOMO than great deals.

Examples of Scarcity Based Marketing

Now you might not want to create panic buying of the necessities of modern life but understanding how you can use scarcity in your marketing can massively improve your sales. For example, the use of deadlines in your marketing (implying that time is scarce) almost always increases sales. How many times have you reacted to deadlines, think of black Friday deals, or flash sales? Amazon uses this principle all the time. Here’s an example:-

Scarcity Based Marketing

Notice that the sale ends in 1 hour and 48 minutes and that 72% of the available product has been claimed. It’s also worth noting that Amazon is using another of our principles, Social proof 106 people have reviewed this product and given it a 4.5-star rating.

Amazon are not the only ones to use the principles of scarcity in their marketing, here’s another example from Heinz and the use of a classic limited edition.

Scarcity Based Marketing

As a thank you to its 45,000 UK Facebook fans for being such passionate advocates of the brand, Heinz made the first 3,000 bottles of the limited edition ketchup with balsamic vinegar available exclusively to them.

Even fast-food giant McDonald’s gets in on the scarcity act with regular limited edition burgers that are available for a few weeks only. Here’s what Mcdonald’s promotion said:-

Scarcity based marketing

“Customers will be able to indulge in a rich smoky classic for a true taste of the South this summer when they order the McDonald’s limited-edition burger – the BBQ Bacon stack – when it goes on sale in restaurants from Wednesday, 16th June for a limited period of six weeks only.”

Scarcity marketing focuses on consumers’ fear of losing their freedom of choice. Simply put, if a product isn’t available, it suddenly becomes more attractive. In his book, Theory of Psychological Reactance, Jack Brehm recounts researching this phenomenon. First, he placed two identical toddler toys in a room. One had a plexiglass barrier in front of it forcing the toddlers to go around the barrier to get the item. The other toy was accessible in front of them. You might have guessed where I’m going with this…The most attractive toy was the one that had the barrier in front of it.

Scarcity based marketing

This is an English expression that is claimed to be a translation of a traditional Chinese curse. While seemingly a blessing, the expression is normally used ironically; life is better in “uninteresting times” of peace and tranquility than in “interesting” ones, which are usually times of trouble.

Whether you like it or not we certainly live in interesting times, what with the recent pandemic and now the ‘shortages’ of certain staples of modern life such as fuel and certain foods. The recent fuel crisis in the UK demonstrates one of the fundamental influence triggers that Dr. Robert Cialdini wrote about in his seminal book “Influence, The Psychology of Persuasion”. Obviously, the one I’m talking about here is ‘Scarcity’.

There is a tendency to ignore this principle as some people fail to realise just how powerful it can be. Take the fuel crisis as an example; the very mention that there may be some minor supply problems at a few Petrol / Gas stations led to a wholesale panic by the British public, with scenes of massive queues and even some fighting as people scrambled to fill up. This was despite reassurances from Government sources who stated that there were no shortages and that people should just carry on as normal.

The study of Human behaviour is an essential part of being a business owner/marketeer. Knowing how people will react given certain triggers allows us to predict the results we can expect. So going back to the fuel crisis, it was relatively easy to predict that given the triggers that the public were exposed to would lead to panic buying. In ‘Influence’ Cialdini proposes that there are 6 principles of influence that are hardwired into the human brain, these are:-

1. Reciprocity. The principle is that we should try to repay, in kind, what another person has provided us.
2. Commitment and consistency. The principle is that once we have made a choice or taken a stand we will encounter personal and interpersonal pressure to behave consistently with that commitment.
3. Social Proof. The principle is that one of the means we use to determine what is correct is to find out what people think is correct.
4. Liking. The principle is that we prefer to say yes to the requests of someone we know and like.
5. Authority. The principle is that once we realise that obedience to authority is mostly rewarding, it is easy to allow ourselves the convenience of automatic obedience.
6. Scarcity. The principle is that opportunities seem more valuable to us when their availability is limited.

It’s virtually impossible for Human beings not to react to these principles, our decision-making processes are based around them, whether we like it or not.

When observing the current situation in the UK with fuel, three of these principles have come into play. The first principle was that of Authority, a leaked paper from the haulage association to government was leaked to the press suggesting that the current shortage of HGV tanker drivers could lead to shortages of petrol on the forecourts unless some actions were taken. The fact that a government spokesperson then denied that there were any problems gave the rumours more credence, not less.

This then triggered some people to ‘fill-up’ perhaps earlier than they would have done, which led to some queues on the forecourts, which were posted on social media and in the press, triggering principle no. 3 Social proof. People who were not, either aware of the original report nor phased by it were now convinced through social proof and the media that there were shortages, fuel was scarce (principle no.6 scarcity). Thus the whole thing became a self-fulfilling

Most businesses could stand some improvement in both areas, but they struggle most with the outside perception.

In reality, they have good products and as a rule, offer good value, but they don’t differentiate themselves in the marketplace. They come across as the same as everyone else.

Both your inside reality and outside perception depend upon systems. In order to deliver a consistent product or service your business needs to systemise its inside reality. It’s no good having the finest product or service and the customer receiving inconsistent delivery, brilliant one time and poor the next time. Your outside perception relies on systems to ensure that the message is delivered in a consistent manner. Your marketing system should walk the prospect through the ‘buyer’s journey’ ensuring that their outside perception matches your inside reality.

Stop and think for a minute: What is the inside reality of your business? What is the outside perception? If you’d like a review of your outside perception why not request a scientific marketing evaluation. We’ll review a piece of your marketing and provide you with a report as to how effective it is at communicating your inside reality. Hit the button to request yours now!

Yes I’d Like A FREE Scientific Marketing Evaluation

Final word.

Advertising guru Rosser Reeves (Inventor of the USP) once said, “To be effective, you’ve got to make the product interesting, not just make the ad different.”

What is the inside reality in your business

You probably already know. If you asked your customers why they bought from you, they could tell you something quantifiable, specific, and instantly obvious. They could point to specific advantages of doing business with you and say, “That’s why I do business here; that’s why I refer my friends to come here; that’s why I’m a loyal customer of this place; that’s why I don’t mind paying more here; that’s why I keep coming back.” That’s your inside reality.

If your inside reality is not matching up to what the marketplace wants, then you need to innovate your company so that there’s a reason for people to buy from you. However, once you’ve matched your inside reality to the market needs there’s still a problem. Just because you’ve achieved “WOW!” doesn’t mean that customers are going to flock to your business. You still have to market your business, and that’s where the “outside perception” comes into play.

Imagine for a moment that you run a small hotel or guest house and that you specialise in having the best sleeping environment possible, you’ve spent a small fortune on making sure the rooms are as quiet as possible. You’ve hung the best quality curtains or drapes which keep all the light out and finally, the bed itself has the finest mattress available fitted with the highest quality french linen. All of this is designed to make the room as comfortable for the guest as possible.

Now how would you go about communicating this awesome inside reality to the outside world? You could rely on word of mouth, which surely would be good or you could do what most would do and that’s put their rooms on the room booking sites. The problem of course is that when you do this it’s almost impossible to communicate your inside reality. Your fantastic guest rooms that are second to none get lost in the ether and you seem to be just like all the rest.

The outside perception is how customers and prospects perceive your company.

This is developed from all the interactions somebody has with your company. Customers will draw on their past buying experiences to form their perception of your business. Your prospects will draw on your outside communications to form theirs.

But even if your customer service is great and your customers love you, none of that means squat to a prospective customer if:-

1) they don’t know you even exist as an option, or

2) they can’t distinguish your value because of your inability to communicate your inside reality to the outside.

If this is the case then they perceive that you are no better or worse than anybody else. The thing is that marketing ineptitude (the inability to communicate your inside reality) creates a chasm between your inside reality and your outside perception.

Regardless of how good you are or how good your “inside reality” is, if your prospect can’t figure it out based on your marketing then you appear on the surface to be just another company that sells whatever it is you sell. The prospect will more than likely be apathetic at best, resistant or hostile at worst to your marketing efforts.

Look at your ads and your website. Is it instantly obvious what makes you better?

Can you show what makes you unique and different and how prospects should judge your offer,
What factors they need to consider when deciding, and
How you provide value?

If not, you have some work to do: to ensure that your outside perception is an accurate reflection of your inside reality and to convince prospects that you are the obvious choice to do business with.

Ask yourself this: “How many competitors, either direct or indirect, do we have for our business?” Whatever that number is, that’s how many choices your prospects have, and how many businesses they have to sift through when making a buying decision. And that’s assuming they want to buy what you’re selling!

Because of a large number of competitors your marketing has to do the heavy lifting for you. It has to 1) interrupt the prospect, 2) facilitate their decision-making process, and 3) lower the risk of taking the next step in the buying process. We have a specific marketing equation that details this process. You can read about this here.

Most business owners know what their customers want but can’t communicate their “inside reality” to the outside world. They can’t take their WOW and lead prospects to the conclusion: “I would have to be an absolute idiot to do business with anyone else but you, regardless of price.

Think about your business.

Your ability to know what your customer wants is what has made you as successful as you are now. You have good products or services, and you fill a market need. You’ve studied your market, your prospects, and your business for years, and you have solutions that add value to your customer’s life. Why, then, aren’t you making all the money you deserve? Because you’re an expert at what you do, not a marketing communications expert.

You’ve got to work on both sides of your business, the inside reality and the outside perception. If you concentrate all your efforts on the “inside reality” but you don’t know how to market properly, you set yourself up for frustration and failure. You’ll be pulling your hair out trying to figure out where your money vanished to, or you’ll feel like the “best-kept secret in town.”

Or, if you’re focusing all your efforts on the “outside perception,” you may have bought some marketing books, or you hired a PR or ad agency or enlisted a media sales rep. Now you’ll have customers, but they’ll hate you because you’re selling them a lie! You must balance both sides of your business.

Business Growth

i am publishing your content GREAT SERVICE i am doing for you Y/N ?

Business Growth Blog.

Welcome to our Business Growth Blog. This is where we publish articles about how to grow your business. It covers a wide range of topics, including marketing and personal development. It depends on what is happening in the business world that week.

However, If you’re looking for help and resources check out our free resource centre on the main menu. In our free resources section, there are lots of free tools and information for you to use. If you like this Blog please share it with your business owner friends.

The thing is that there are two sides to any business, these are:-

The Inside Reality: This is what you are and how well you do things (or your business is and does things) and
The Outside Perception of your business: This is how your business is perceived by the outside world away from your business. It’s how customers and prospects perceive you and your business.

To answer the 2nd part of the question in the opening paragraph, if you’ve ever thought about the purpose of marketing. Marketing’s purpose is to get prospects and customers to know, like, trust, buy and refer you. The first element of this is the know part, but what do we want them to know? Ideally, we want them to know that our business:-

Exists in the first place.
Can solve their problems, or that we have a solution that they’re looking for.
That we offer the best value available.

This is the outside perception that we’d like our customers and prospects to see… and ideally, it completely reflects our inside reality.

Unfortunately, I find that these two sides of a business are rarely aligned.

In fact, I’d venture to say that the crux of all marketing problems including yours can be wrapped up into one simple statement:

Most companies’ outside perception is not an accurate reflection of their inside reality.

Your inside reality encompasses everything you do and everything you are that makes you great. It’s all your skills, your people, your expertise, your service to the customer before, during, and after the sale, your systems, your operational procedures, your commitment to excellence, your passion, and the way you conduct your business. You might think you’re actually better than you are, or, you might not be giving yourself enough credit for the things you do well. Regardless, there is a reality of how valuable you are to the marketplace based on these things. That’s what we call your inside reality.

Your “inside reality” is about what you do, and what you are, that allows your business to perform better than everyone else in your marketplace. It’s what gives you a competitive advantage in the marketplace.

How to Store an lvalue or an rvalue in the Same Object

There seems to be a problem coming up every so often C++ code: how can an object keep track of a value, given that this value can come from either an lvalue or an rvalue? In short, if we keep the value as a reference then we can’t bind to temporary objects. And if we […]

Copy-Paste Developments

Published April 26, 2022

Amongst the many tasks a programmer does, one of them is to add a new feature in a location of the application where there are already many similar exising features. The temptation is then to warm up very specific muscles of our left hand: the pinky muscles that will press on the Ctrl key, the […]

Design Patterns VS Design Principles: Abstract Factory

Published April 6, 2022

In the “Design Pattens VS Design Principles” series, we look at design patterns and relate them to design principles. In this episode, we examine the Abstract Factory pattern. Let’s see how Abstract Factory works and what it is useful for, then relate it to a design principle. We will also see a C++ technique

Usage First, Implementation After: A Principle of Software Development

You know when you work on various projects, and you use various tricks and techniques, and they all seem independent from one another, until the big picture jumps at you and you realize it’s all connected? I experienced this kind of aha moment, that emerged from several (apparently) independent topics I wrote about, a guest […]

Design Patterns VS Design Principles: Factory method

Published June 5, 2022

Let’s examine another design pattern in our “Design Patterns VS Design Principles” series, where we relate design patterns to design principles. Today, we focus on the Factory method design pattern. We’ll see the various forms the Factory method design pattern can take, the differences with the Abstract Factory method, and to which design principle

Partial function application

From the article:

A few weeks ago, I had a discussion with a few of my readers. One reader said that I should write about Partial Function Applications. Another reader mentioned that C++ does not support function applications. This is wrong. C++ supports Partial Function Application. Consequently, I am writing today about std::function, std::bind, std::bind_front, lambdas, auto, and currying.

Let me start with a bit of theory…

Using perfect (and imperfect) forwarding to simplify C++ wrapper classes – Raymond Chen

There may be cases where you have a C++ class that wants to wrap another C++ class that is contained as a member. … It’s annoying that there’s so much boilerplate to do the method forwarding, and that we have to keep looking up the parameters and return types so that each forwarder has the correct signature. Fortunately, we can use perfect forwarding to write most of them

c++ Argument-Dependent Lookup and the Hidden Friend Idiom

Making C++ primitive types meaningfully movable when they have sentinel values

by Raymond Chen

From the article:

C++ primitive types do not have special semantics for move constructor or move assignment. Their move operations are just copies. But what if you really want them to move, say, because they have a sentinel value that represents an “empty” state…?

PVS-Studio in 2022

By Andrey Karpov | Jan 19, 2023 09:33 AM | Tags: visualstudio unrealengine5 unrealengine ue5 sast qtcreator pvs-studio gitlabcodequality embedded clion

It’s January 2023, which means it’s time to look back at our achievements in 2022. In this article, we’ll tell you what we accomplished and show you what features appeared in PVS-Studio in 2022. Let’s go.

PVS-Studio in 2022

by Polina Alekseeva

From the article:

Speaking of cross-platform. As of now, the analyzer runs on Windows, Linux, and macOS on the x86_64 architecture. It is currently impossible to run the analyzer natively on the same operating systems under ARM (except for C and C++ analyzer on ARM-based macOS: you can run it via Rosetta). We’re wondering if there are many people among our readers who want to natively use the analyzer on ARM. How critical is the build and analysis of projects on the ARM architecture for you?

ACCU 2023 Registration is open – ACCU

By Felix Petriconi | Jan 14, 2023 09:36 AM | Tags: None

The registration for the upcoming ACCU 2023 conference from 2023-04-19 to 2023-04-22 has opened.

ACCU 2023 Registration is open

by ACCU

About the conference

Again we had the opportunity to assemble a great schedule by speakers from the community who want to share their experience!

Our this years keynote speakers are Björn Fahller, Dave Abrahams, Gail Ollis and Stephanie Brenham.

We have two days with full-day workshops before the conference by Mateusz Pusz, Mike Shah, Nico Josuttis, Peter Sommerlad and Vladimir Vishnevskii.

Again Gail Ollis will give an Early Career Day in colaboration with Chris Oldwood, Giovanni Asproni, Jez Higgins, Jon Skeet, Kevlin Henney and Roger Orr for a reduced fee.

Early bird rates apply until 23.59 GMT on Tuesday 28th February 2023.

Writing Functors with Boost.Lambda2 – Richard Thomson

By Legalize Adulthood | Jan 14, 2023 08:36 AM | Tags: None

Utah C++ Programmers has released a new video:

Writing Functors with Boost.Lambda2

by Richard Thomson

From the video description:

Lots of standard algorithms require some sort of ‘functor’ or ‘function object’ in order to apply predicates and transforming functions to values. This makes the algorithms generic, but requires you to write your own function object classes or lambda functions, which can get a little noisy in the syntax.

Boost.Lambda2 is a library that allows you write lambda functions that look like simple expressions with placeholders for the arguments.

This month, Richard Thomson will give us a breakdown of the Lambda2 library in Boost that makes writing function objects simple and readable. We’ll see how to use them with common standard algorithms before looking a little more deeply into how this library is implemented.

https://www.youtube.com/watch?v=3605p3oRwxY

Partial function application – Rainer Grimm

Tuesday, January 24, 2023

2020 WordPress and PHP 8 compatibility report

On November 26, PHP 8 will be released to the world. PHP 8 is set to become one of the most breaking PHP releases in the history of PHP and will bring along unprecedented challenges for legacy PHP codebases, like WordPress, to fix compatibility.

Today we bring you a comprehensive report on WordPress and PHP 8 compatibility. In sharing this, we hope to educate and help inform both the WordPress and PHP communities about the state of WordPress and PHP 8. After all, PHP is the technology that powers WordPress and WordPress is by far the largest consumer of PHP.

This report is a team effort by Juliette (a PHP engineer well-respected in both the PHP and WordPress communities), Herre (Chief software architect at Yoast) and myself.

Introduction

What’s in this report?

In the first part of this report we’ll outline the changes in PHP 8 that are likely to significantly impact WordPress and other legacy codebases. In the second part of this report, we’ll try to provide a perspective on past, present and future challenges regarding WordPress and PHP compatibility. At the end of the report we’ve included a case study of Yoast.com, to illustrate what kind of issues are likely to occur for a large WordPress site on PHP 8.

Data transformation

Lastly, by designing the front-end’s data structure without a specific platform in mind, we were bound to have some data mismatches between API and UI. A nicely structured transformation layer to the rescue! Each callback passed through the configuration object (i.e. handleSave) is responsible for transforming the data it receives into the structure it expects.

const transformDataForApi = ( data ) => ( {
  seoTitle: data.seo.title,
  metaDescription: data.seo.description,
  ...etc,
} );

const handleSave = async ( data ) => {
  const dataForApi = transformDataForApi( data );
  const response = await saveData( dataForApi );
  return response.status;
};

Conclusion

I hope I gave you some insight into our fun and challenging journey of building the front-end for Yoast SEO for Shopify. As I said, I’m very proud of the level of abstraction we obtained in this project, paving a clear path for the future. Right now, we’re very much looking forward to receiving user feedback, so we can keep on improving their experience.

If you want to read more about why we’ve built this app and the whole process around it, our CEO Thijs de Valk wrote an interesting piece on how we scoped, built and launched our Shopify app. Thanks for reading and if you have any front-end related questions, I’d be happy to answer them in the comments. Have a great day!

Specifics to Shopify

Of course, each platform is going to have its own little caveats and Shopify was no exception. There is a thin layer of JavaScript that sits between the UI and the API to tackle these and make sure the interface can remain agnostic. Since this is a post about our Shopify plugin, I want to quickly highlight the main responsibilities of this in-between adapter layer specific to Shopify.

Extending the Shopify editor

Firstly, Shopify does not offer a way to properly extend its content editor with a Yoast sidebar as WordPress does. Therefore, the Shopify plugin features a separate React app for optimizing your content’s SEO using our own little editor. This editor offers a clean and simple experience and supports almost all content relevant to SEO. By hooking into Shopify’s plugin navigation API, users can switch between their general SEO settings and the Optimize app. While staying comfortably within the Yoast plugin.

File uploading

File uploads proved to be a particularly challenging feature. It might sound simple, but each platform has its own way of dealing with uploads. While in WordPress we could rely on the media library, in Shopify we had to write the upload logic ourselves. Therefore, the agnostic front-end only shows a dumb file uploader that leaves its behavior on user interaction to a callback passed through the configuration object. In Shopify, this callback renders a hidden file input and immediately triggers a click on that element causing the browser to show its native file browser. On other platforms that logic might be completely different.

Blogs vs. blog posts

A quirk in Shopify we had to overcome is that the blog post content type is coupled tightly with the blog type. In WordPress terms, the blog type is a separate post type but also a mandatory taxonomy of the blog post type. The pain here being you are unable to retrieve blog posts using the Shopify API without specifying a blog identifier as well. We didn’t want this structure to break our pattern of optimizing per content type. So we decided to show each term of the blog ‘taxonomy’ (i.e. blog #1) in the main navigation. This way, you won’t be optimizing blog posts, but you will be optimizing blog posts in blog #1. Luckily our setup proved flexible enough to handle this and the user experience is much better for it.

Wednesday, March 31, 2021

20% OFF

20% OFF
Get 20% OFF and FREE SHIPPING FOR ALL ORDERS WORLDWIDE.
check all details online babychortle.com
Use Coupon Code: 20OFF
at this link:
https://babychortle.com/

Persian kittens for sale

Persian kittens for sale
Prices are subjective based on sex, color, size,
type and eye color. However, if transportation is needed,
I can arrange a nanny service that can hand carry the kitten
using an approved airline from DFW to your designated major airport
Use Coupon Code: Mapk627
at this link:
https://markopersiankittens.us/

Thursday, January 2, 2020

2020 Great Lessons online

Share The New Courses Available

Call: 561-212-7029

** Learn how you can Train Your Brain to help you maintain mental and emotional wellness and empowerment. This course isn't about just finding a sense of peace but leading you to follow your heart and understand what that means

These help you STEER your life to the destiny you desire using the science of emotional intelligence and wellness to focus and succeed.

Check details at:

http://www.briansheenpublications.com

** The Foundation For Developing Miracle Mindedness Through a Course in Miracles for Wellness, Peace and Happiness - part 1

In this part one of a three-part series, you will learn the foundation elements of the powerful spiritual psychotherapy and mind training program of A Course in Miracles.

** Stress poisons the joy of life. Stress turns living into a struggle and is the number one reason people are which predisposed people to illness, depression, ADHD and unsatisfying relationships

** Reversing The Stress When Life Becomes Overwhelming

A complete guide to undoing the causes of why stress occurs, how to reverse it and how to stop the cycle of self-harm

More information at :

http://www.briansheenpublications.com

** Training Your Brain For Emotional Wellness and Empowerment

Learning How To Unlock Your Inner Pharmacy To Improve Your Experience Of Life

** Learn The Science Of Quantum Embodiment

The Integration of Neuroscience, Alternative Therapy and Ancient Wisdom , What you'll learn:

Students will obtain a new clarity and special insights of what to do and how to heal any issue at each , level of their physical, emotional,mental,spiritual being while improving their personal,business and family relationships.

Students will know why past of existing recovery or healing work didn't accomplish their hoped for goals and learn what to now to to improve results across the boards

Brian has been an avid researcher and developer of integrative medicine for the past 45 years and from this created Quantum Embodiment(r). This is how he integrates the five levels of consciousness and existence to help individuals make powerful shifts to improve their mental,emotional and spiritual abilities and awareness while while greatly improving their physical wellness and enhancing the interpersonal relationships in their life.

Sheen was born in East Flatbush, Brooklyn, New York to Marilyn and Mickey Sheen. His father was a notable jazz drummer that played with such musicians such as Chubby Jackson, Coleman Hawkins and Dizzy Gillespie. Sheen has three children, Springsong, Ariel and Jaz. Brian began exploring altered states of consciousness as a hippie in the 1960's and had many powerful experiences that opened his Inner Eye to experience out of body and past life experiences.

Check online at:

http://www.briansheenpublications.com/

Wednesday, April 10, 2019

You must see this video

see
watch our new video:

https://www.youtube.com/watch?v=MvEgFLI08VE&list=PLBY7lRuwS--MZzk9ph0gKbEKhAFCm9_GU

https://www.youtube.com/watch?v=Zi6L_HvWS1Y&list=PLBY7lRuwS--PkSa8w2NO_kAs2GdgaoqEq

https://www.youtube.com/watch?v=ki3VlSDnCjs&list=PLBY7lRuwS--O2K8xb0BIYSWAoP6IE0fSf

https://www.youtube.com/watch?v=_T9rWA3Zqdo&list=PLBY7lRuwS--P4PDvSyipB91lPtw9ZNkWx

https://www.youtube.com/watch?v=8yX4bmE-5Fw&list=PLBY7lRuwS--NukF2tTUu5w1RFoQjAG1dz

https://www.youtube.com/watch?v=80GwAFUSSMY&list=PLBY7lRuwS--NxDucpSywu8dVwAV2CX25e

https://www.youtube.com/watch?v=IUXoygUO2-k&list=PLBY7lRuwS--Me2LCAKrLxqcx8GVpGOW25

https://www.youtube.com/watch?v=tQVqHn1OSBw&list=PLBY7lRuwS--ONu1ygPua51gNWynP3iSDr

https://www.youtube.com/watch?v=CRMpXPzt96c&list=PLBY7lRuwS--PaWIesajS3OUyY-H75vK-t

https://www.youtube.com/watch?v=0_j-dXB9wXg&list=PLBY7lRuwS--NHwQcbFqfu9z3cp-zD4AXI

https://www.youtube.com/channel/UCR82QKlTJPIIu6evaXai2nA

https://www.youtube.com/channel/UCTb5bnWPkbRwSRi8RGlk12A

https://www.youtube.com/channel/UCYk2FgDO7NmcUOJMATMwU9Q

https://www.youtube.com/channel/UCAG-cyxzZnPoAKm7_-7I8sg

https://www.youtube.com/channel/UC1gfij8jIAajqom2p8is-7Q

https://www.youtube.com/channel/UCwaxH2J83BfJiZOiKaD5QFg

https://www.youtube.com/channel/UCnoHYrrBtHyURHEVBEuGcjg

https://www.youtube.com/channel/UCOzdJsqSIip0x5jH8ytBTMA

https://www.youtube.com/channel/UC9w0cX7qlZQaieq6xU_NQzQ

Thursday, March 7, 2019

2020 Big Bear Yoga Festival Sunday, October 5, 2019 Big Bear Lake, California

2020

Big Bear Yoga Festival
Sunday, October 5, 2019
Big Bear Lake, California

www.BigBearYogaFestival.com
https://www.facebook.com/BigBearYogaFestival/
https://www.instagram.com/bigbearyogafest/
https://bigbearyoga.eventbrite.com

Welcome to the Big Bear Yoga Festival!

An amazing day of music, movement, health, vegetarian food & fun! Join us and enjoy amazing teachers for in-depth workshops, tons of classes to choose from and live music. A special post-festival Sunday workshop will top off an amazing weekend with a glittering bow of delight with relaxtion, integration and joy.

You can choose from lectures on health and wellness, a wide range of yoga classes, yummy food, live music and guided meditation along with lots of outside fun like Outdoor Yoga. From the festival location at the Performing Arts Center (PAC) there are miles of hiking trails to explore, plenty of space to relax and find serenity.

Who should come to the festival? What about people new to yoga?

Everyone is welcome! Anyone new to yoga is especially welcome – we have beginning, easy and introductory classes just for you! This is a wonderful opportunity to explore and try something new. More experienced students will also have a wide range of classes to pick from, and an opportunity to deepen your practice. Bring an open mind!

New in 2019:

There are many changes this year, and we are excited to have you there.

The event will again be held again at the Performing Arts Center (PAC) in Big Bear Lake - AND - Announcing additional class spaces at Sa Ha Le Lodge! In response to the request from students for more and bigger class locations we are adding the lodge, which is just around the corner from the PAC and within easy walking distance. This will provide us with additional indoor and outdoor spaces.

In order to keep the festival rolling along, we need to implement a fee structure for some of the festival classes and activities. There will be FREE outside Yoga Classes, and a fee structure. Vendor Village is FREE for people to attend.

Scholorships are available for the Saturday fee-based classes.

WE LOVE YOU!!!

Saturday, February 11, 2017

3D Printer

3D PRINTER

Expandable 3D Printer

3 different sizes in one printer

560x280mm & 280x280 mm & 560x560 mm

check all details online :

http://www.expandable3dprint.com/

Simple setup:

withX3D printer you don’t have to worry about complicated

assembling process or initial setup , you just have to take it out of

the box and turn it on.

Wireless:

With our printer we take it to the next level ,

by letting you print models directly from your phone.

Simple extruders:

X3D extruder system is very easy to use assemble and reassemble ,

created from high quality parts makes this unit competitive

on the market by itself.

CAD soft plugins:

With X3D wasting time on transferring 3D models

from CAD to 3D printer has become history.

Telescopic x,y rails

Custom elastic bearings

Heated bed platform

Visit Now :

http://www.expandable3dprint.com/

Thursday, August 4, 2016

Forex Trade

The views expressed in this article are the opinion of Credit Agricole FX market analysts. Please feel free to share.
The holiday season is in full swing and for some this may mean that markets will settle down as liquidity dries up in the coming weeks.
Our evidence suggests that Forex volume tends to go up in August, however, data releases and events can trigger renewed spikes of short-end vol across G10. It remains to be seen whether the combined effect of the multitude of idiosyncratic shocks will be sufficient to fuel a broader risk off move. Even so, we have added to our portfolio a long XAU/CHF trade as a risk-off hedge. Another interesting strategy is to identify cheap FX volatility to benefit from accentuated market moves on the back of event risks and thin market liquidity ahead.
Next week’s data calendar is laden with data releases like US non-farm payrolls, and events like the BoE Inflation report and the RBA policy meeting.

http://www.tradeforexmakemoney.co.uk/

The BoE inflation report may struggle to exceed the dovish market expectations ahead of the August inflation report, and that could help GBP consolidate more broadly. We remain long GBP/CHF going into the release. Investors are looking for another solid US payroll and earnings data.
JPY should remain in the spotlight ahead of the announcement of Abe’s fiscal stimulus next week. We expect Japanese stocks to recover some more as a result and that should help USD/JPY stabilize.
Ahead of the RBA, markets see a greater than 50% chance of a rate cut. We also see a non negligible risk of policy action and stick to our tactical AUD/USD short. The FX options markets do not seem to be pricing in a significant scope for spot moves making AUD short-term gamma an interesting buy as well.

That said, we remain bulls on AUD/NZD over the longer-term, and expect the upcoming NZ unemployment and inflation expectations data to fuel rate cut expectations ahead of the August RBNZ meeting, and keep the cross supported. Potential disappointments from Chinese PMI data could keep both antipodean currencies under pressure against USD.

http://www.tradeforexmakemoney.co.uk/

Read Full Details :
http://www.tradeforexmakemoney.co.uk/

Wednesday, January 25, 2023

The outside perception is how customers and prospects perceive your company.

Look at your ads and your website. Is it instantly obvious what makes you better?

Think about your business.

Business Growth Blog.

The thing is that there are two sides to any business, these are:-

Most companies’ outside perception is not an accurate reflection of their inside reality.

Tuesday, January 24, 2023

Table of contents

Introduction

What’s in this report?

Conclusion

Extending the Shopify editor

File uploading

Blogs vs. blog posts

Wednesday, March 31, 2021

Thursday, January 2, 2020

Sunday, November 3, 2019

Wednesday, April 10, 2019

Thursday, March 7, 2019

Saturday, February 11, 2017

Thursday, August 4, 2016