Business Growth

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Business Growth Blog.

 

Welcome to our Business Growth Blog. This is where we publish articles about how to grow your business. It covers a wide range of topics, including marketing and personal development. It depends on what is happening in the business world that week.

However, If you’re looking for help and resources check out our free resource centre on the main menu. In our free resources section, there are lots of free tools and information for you to use. If you like this Blog please share it with your business owner friends.

The thing is that there are two sides to any business, these are:-

1. The Inside Reality: This is what you are and how well you do things (or your business is and does things) and
2. The Outside Perception of your business: This is how your business is perceived by the outside world away from your business. It’s how customers and prospects perceive you and your business.

To answer the 2nd part of the question in the opening paragraph, if you’ve ever thought about the purpose of marketing. Marketing’s purpose is to get prospects and customers to know, like, trust, buy and refer you. The first element of this is the know part, but what do we want them to know? Ideally, we want them to know that our business:-

1. Exists in the first place.
2. Can solve their problems, or that we have a solution that they’re looking for.
3. That we offer the best value available.

This is the outside perception that we’d like our customers and prospects to see… and ideally, it completely reflects our inside reality.

Unfortunately, I find that these two sides of a business are rarely aligned.

In fact, I’d venture to say that the crux of all marketing problems including yours can be wrapped up into one simple statement:

Most companies’ outside perception is not an accurate reflection of their inside reality.

Your inside reality encompasses everything you do and everything you are that makes you great. It’s all your skills, your people, your expertise, your service to the customer before, during, and after the sale, your systems, your operational procedures, your commitment to excellence, your passion, and the way you conduct your business. You might think you’re actually better than you are, or, you might not be giving yourself enough credit for the things you do well. Regardless, there is a reality of how valuable you are to the marketplace based on these things. That’s what we call your inside reality.

Your “inside reality” is about what you do, and what you are, that allows your business to perform better than everyone else in your marketplace. It’s what gives you a competitive advantage in the marketplace.