In reality, they have good products and as a rule, offer good value, but they don’t differentiate themselves in the marketplace. They come across as the same as everyone else.
Both your inside reality and outside perception depend upon systems. In order to deliver a consistent product or service your business needs to systemise its inside reality. It’s no good having the finest product or service and the customer receiving inconsistent delivery, brilliant one time and poor the next time. Your outside perception relies on systems to ensure that the message is delivered in a consistent manner. Your marketing system should walk the prospect through the ‘buyer’s journey’ ensuring that their outside perception matches your inside reality.
Stop and think for a minute: What is the inside reality of your business? What is the outside perception? If you’d like a review of your outside perception why not request a scientific marketing evaluation. We’ll review a piece of your marketing and provide you with a report as to how effective it is at communicating your inside reality. Hit the button to request yours now!
Yes I’d Like A FREE Scientific Marketing Evaluation
Final word.
Advertising guru Rosser Reeves (Inventor of the USP) once said, “To be effective, you’ve got to make the product interesting, not just make the ad different.”
No comments:
Post a Comment